Campaign management and influencer strategy

Digital influencer campaigns and strategy

Strategy

Sourcing

Negotiation

Tactical Plan

Creation

Management

Measurement and Reporting

Above all, we are influence strategists

We are influencer strategists with the support of a large agency to execute any type of campaign with digital creators.

From Always On to one-off campaigns or major commemorative dates, from planning to field execution, we can help.

Cases

TikTok Pilot Brazil

Pilot's TikTok strategy aims to highlight real creators from various backgrounds in the visual arts, including notebook creators, typographers, illustrators, graffiti artists and others. The content is totally original and resonates deeply with each specific audience niche.

Numbers

+ 60,000 new followers;

+ 1,200,000 monthly views;

+ 500,000 monthly engagement actions;

Cases

#DESAFIOTIPOPECHINCHA Aliexpress

We launched the TikTok operation in Brazil with a successful campaign! #BargainTypeChallenge was one of the first hashtag challenges created by a local agency on TikTok. To promote the launch of 'Bargain', the social game for user purchases within the AliExpress app, we created a campaign that got everyone dancing and slashing the prices of products. We recreated the hit TikTok song, 'Tipo Gin', composed by star Kevin'O'Chris; and together with 70 other influencers, we challenged the public to dance, slash prices and, of course, buy products at promotional prices using the Ali app.

Numbers

+ 2.5 billion of impressions;

+ 310,000 thousand clicks for the app;

+ 5.000 user-generated content;

70 creators

Cases

#DUETOSURPRESAALI

During Masked Singer Brasil, where AliExpress was the main sponsor, we created a digital activation with the aim of increasing brand awareness and boosting downloads of the app through an exciting promotion. To do this, we teamed up with the show's presenter and media icon, Ivete Sangalo. Through a filter on TikTok, users were invited to interact with Ivete's video, becoming part of the Masked Singer unveiling experience. Simple but incredibly effective, we have achieved more than 10,000 individual uses of the filter, reaching an audience of 2.3 billion people on the platform

Numbers

+ 2.3 billion of prints

+ 10,000 filter uses

+ 500,000 to the campaign landing page

40 creators

Cases

#DESAFIOINFINIXDENATAL

At the end of 2023 we closed the year with a bang, in true Infinix style! We brought to Avenida Paulista, a postcard of São Paulo, a great challenge with the king of dunks, Dunk Boy! For an entire afternoon, guests from social networks, fans and people passing by on Avenida Paulista were able to challenge Dunk in 1 vs 1 to win prizes and have fun.

Numbers

+ 9 million views on social media

+ 7,000 comments

+ 15,000 engagements

Cases

Infinix: Translating Infinix style

Infinix is one of the largest global smartphone brands, consolidated in Asia and Europe, and is now entering the Brazilian market through Positivo. We were invited to translate the Infinixers' style through authentic brand content that spoke to the public, generated engagement and authenticity.

Numbers

Cases

Aliexpress: Products that solve real people’s problems

The world's largest retailer has its vertical content strategy focused on UGC creators and how the platform has a product to solve ANY problem for its users. They are real people, using real products and showing their experience. There are more than 30 monthly contents, with influjobs strategy and execution.

Numbers

+ 3,000,000 of monthly organic views

+ 500,000 engagement actions

+ 44% CTR compared to traditional ads;

Cases

Bioré: Real beauty spreads

Bioré, the renowned Japanese beauty brand, has a UGC creator strategy for TikTok and Reels, which humanizes and brings the product closer to the audience, as well as bringing volume and building awareness.

There are 6 monthly contents, with strategy, execution and measurement by the Influjob team.

Numbers

+ 18% engagement on Tiktok and Reels

+ 35% CTR of UGC content

+ 44% of impressions with reduced CPM cost

Clients served

Management technology, measurement and qualification.

Influence Dashboard.
Monitoring data and targets in real time.
Unified management.

Complete qualification of influencers.

Have total control over your campaigns.

Contact us!

We are always ready to help you!

Influence Business

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Thursday, 03 de October de 2024

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