{"id":1114,"date":"2024-05-08T13:22:15","date_gmt":"2024-05-08T16:22:15","guid":{"rendered":"https:\/\/influjobs.com.br\/ugc-content-creation-and-strategy\/"},"modified":"2024-12-05T01:26:58","modified_gmt":"2024-12-05T04:26:58","slug":"ugc-content-creation-and-strategy","status":"publish","type":"page","link":"https:\/\/influjobs.com.br\/en\/ugc-content-creation-and-strategy\/","title":{"rendered":"UGC content creation and strategy"},"content":{"rendered":"\t\t
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UGC content creation and strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Focus on content<\/span> and authenticity<\/span>, not the number of followers.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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UGC Always On content strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Selection of creators<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Routing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Creator management<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Publication and monitoring<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Insights and Reports<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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UGC Creators<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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UGC creators are ordinary people, like you and me, who often even have a few thousand followers, but the main focus is not their power of influence, but the quality with which they create content for Reels, TikTok or Kwaii.

In addition to immediate humanization and authenticity, UGC creators have an extremely attractive production cost, making it possible to develop long-term vertical content strategies.

We take care of everything from strategy and management to measuring results and reports.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Stackla<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"Consumers consider UGC to be 9.8 times more impactful than influencer content when making a purchasing decision.\"<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Cases<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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TikTok Pilot Brazil<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pilot's TikTok strategy aims to highlight real creators from various backgrounds in the visual arts, including notebook creators, typographers, illustrators, graffiti artists and others. The content is totally original and resonates deeply with each specific audience niche.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Numbers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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+ 60,000<\/span> new followers;<\/span><\/div><\/div><\/div>
+ 1,200,000<\/span> monthly views;<\/span><\/div><\/div><\/div>
+ 500,000<\/span> monthly engagement actions;<\/span><\/div><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>
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Cases<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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#DESAFIOTIPOPECHINCHA Aliexpress<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We launched the TikTok operation in Brazil with a successful campaign!\n#BargainTypeChallenge was one of the first hashtag challenges created by a local agency on TikTok. To promote the launch of 'Bargain', the social game for user purchases within the AliExpress app, we created a campaign that got everyone dancing and slashing the prices of products.\nWe recreated the hit TikTok song, 'Tipo Gin', composed by star Kevin'O'Chris; and together with 70 other influencers, we challenged the public to dance, slash prices and, of course, buy products at promotional prices using the Ali app.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Numbers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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+ 2.5 billion<\/span> of impressions;<\/span><\/div><\/div><\/div>
+ 310,000<\/span> thousand clicks for the app;<\/span><\/div><\/div><\/div>
+ 5.000<\/span> user-generated content;<\/span><\/div><\/div><\/div>
70 creators<\/span> <\/span><\/div><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>
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Cases<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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#DUETOSURPRESAALI<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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During Masked Singer Brasil, where AliExpress was the main sponsor, we created a digital activation with the aim of increasing brand awareness and boosting downloads of the app through an exciting promotion.\nTo do this, we teamed up with the show's presenter and media icon, Ivete Sangalo. Through a filter on TikTok, users were invited to interact with Ivete's video, becoming part of the Masked Singer unveiling experience. Simple but incredibly effective, we have achieved more than 10,000 individual uses of the filter, reaching an audience of 2.3 billion people on the platform<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Numbers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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+ 2.3 billion<\/span> of prints<\/span><\/div><\/div><\/div>
+ 10,000<\/span> filter uses<\/span><\/div><\/div><\/div>
+ 500,000<\/span> to the campaign landing page<\/span><\/div><\/div><\/div>
40 creators<\/span> <\/span><\/div><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Cases<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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#DESAFIOINFINIXDENATAL<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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At the end of 2023 we closed the year with a bang, in true Infinix style! We brought to Avenida Paulista, a postcard of S\u00e3o Paulo, a great challenge with the king of dunks, Dunk Boy! For an entire afternoon, guests from social networks, fans and people passing by on Avenida Paulista were able to challenge Dunk in 1 vs 1 to win prizes and have fun.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Numbers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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+ 9 million<\/span> views on social media<\/span><\/div><\/div><\/div>
+ 7,000<\/span> comments<\/span><\/div><\/div><\/div>
+ 15,000<\/span> engagements<\/span><\/div><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>
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Cases<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Infinix: Translating Infinix style<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Infinix is one of the largest global smartphone brands, consolidated in Asia and Europe, and is now entering the Brazilian market through Positivo. We were invited to translate the Infinixers' style through authentic brand content that spoke to the public, generated engagement and authenticity.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Numbers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Cases<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Aliexpress: Products that solve real people’s problems<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The world's largest retailer has its vertical content strategy focused on UGC creators and how the platform has a product to solve ANY problem for its users. They are real people, using real products and showing their experience. There are more than 30 monthly contents, with influjobs strategy and execution.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Numbers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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+ 3,000,000<\/span> of monthly organic views<\/span><\/div><\/div><\/div>
+ 500,000<\/span> engagement actions<\/span><\/div><\/div><\/div>
+ 44% CTR<\/span> compared to traditional ads;<\/span><\/div><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>
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Cases<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Bior\u00e9: Real beauty spreads<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Bior\u00e9, the renowned Japanese beauty brand, has a UGC creator strategy for TikTok and Reels, which humanizes and brings the product closer to the audience, as well as bringing volume and building awareness.

\nThere are 6 monthly contents, with strategy, execution and measurement by the Influjob team.<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Numbers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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+ 18%<\/span> engagement on Tiktok and Reels<\/span><\/div><\/div><\/div>
+ 35%<\/span> CTR of UGC content<\/span><\/div><\/div><\/div>
+ 44%<\/span> of impressions with reduced CPM cost<\/span><\/div><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Clients served<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\"etex\"<\/figure><\/div>
\"plasutil\"<\/figure><\/div>
\"biore\"<\/figure><\/div>
\"john-frieda\"<\/figure><\/div>
\"byoung\"<\/figure><\/div>
\"oppo\"<\/figure><\/div>
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<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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